The following describes our previous posts:
Message #1: The first message is our two-sided messaged designed to appeal to Central Route Processing. We are stating that birth control is the right way to go to help prevent from pregnancy. We stated that some other people believe that abstinence is the best way, but we feel that abstinence is unrealistic in our society today. We added a picture of Jamie Lynn Spears who clearly has not obstained from sex.
Message #2: The second message is our simple message with distractors, including our animated Use Birth Control! glitter font! We also used glitter font to give other options besides the pill, but emphasizing the importance of using birth control. We also included a picture of a doctor, a smart individual who others will believe.
Message #3: Our third message is our fear-inducing message that incorporated the four steps discussed in class. It includes a picture that has a young girl, with text stating "Oh no, I'm Pregnant... and I don't want to be." The text included in the post describes the risk of negative events in your life, the likelihood that the negative event will occur if they don't adapt to the behavior, the likelihood that the negative event will not occur if they adopt the behavior, and the specific steps you can do to follow the behavior.
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The birth control pill, Yaz, has been linked to a number of adverse reactions, including strokes and lawsuits are growing over these issues. Here is some good information: http://www.yaz-may-cause-strokes.com/
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